Our top selling Black Is White whitening toothpaste removes discolouration using activated charcoal/carbon.

The gentle way to whiten your teeth: no bleaching agents, no abrasives. Black Is White toothpaste even boosts your oral health.

Activated carbon makes the toothpaste pitch black, but keeps your teeth pearly white.

Black Is White covers the teeth with a protective film made of hydroxyapatite, white remineralises the enamel and even tackles any cavities that are starting to emerge

Refreshingly lemony!
The set includes a 90ml toothpaste and one Black Is White version of the CS 5460 ultra soft toothbrush.