Good question! After extensive research and collaboration, we’re excited to share our unique flavour, Fresh Mint, developed in conjunction with the best in this field (a world leading, 100-year-old European Fragrance house).

Unlike other toothpastes on the market, our refined blend of mint, peppermint and eucalyptol provides proven, long-lasting freshness. Think: fresh eucalyptus, thanks to cooling menthol, followed by gentle peppermint to mellow out the cool effect, with its sweet, green, minty freshness. Fresh Mint’s unique cooling sensation drastically increases after rinsing and continues to develop, keeping your breath clean and fresh.

With 25 years of experience in producing whitening toothpastes, we have learnt a little in getting the formulation right. This toothpaste is designed to be gentle enough to use daily, is enamel safe and won’t cause any tooth sensitivity. The fluoride formulation provides 6 points of protection to care for your whole mouth.

5x Whiter Technologies comprises of PAP, Peroxide, Baking Soda, Natural Enzymes and Soft Polishing Powders. The dentist developed formulation ensures it is tough on stains but gentle on teeth.

Calcium Carbonate, Sorbitol, Aqua (Water), Glycerin, Hydrated Silica, Sodium Lauryl Sulfate, Cellulose Gum, Aroma (Flavour), Sodium Benzoate, Hydroxyethylcellulose, Sodium Phytate, Sodium Saccharin, Sodium Bicarbonate (Natural Baking Soda), Phthalimidoperoxycaproic Acid, Hydrogen Peroxide, Bromelain, Sodium Phosphate, Mica, Strontium Chloride, Sodium Monofluorophosphate

Contains: Sodium Monofluorophosphate equivalent to 1450 ppm Fluoride